MARKETING TEAM

MARCH 2020 - PRESENT

DIGITAL MEDIA MANAGER
(BRAND MANAGER+ SOCIAL MEDIA SPECIALIST + CONTENT CREATOR)

At Blue Point Brewing, I am a Swiss army knife. As Digital Media Manager, I take on projects that delve into brand management, events, social media, content creation, paid media, PR, e-commerce, sales, and anything else that comes my way. Challenge does not scare me, and I am always willing to learn, adapt, and take on responsibility while collaborating with my team.

In social media, I practice the belief that it is a genuine brand that keeps retention rates up. Our generation wants to know that a brand is run by real people who care about our shared world. They want to see how their lifestyle in the brand’s lifestyle.

If you would like to learn more about how I explain the world of marketing, let’s discuss over a local brew. For now, check out some of my favorite milestones at duties at Blue Point so far.

DUTIES:
- Create and maintain digital campaigns and identities
- Creates brand campaigns to support brewery portfolio and events
- Manages all social media, digital marketing, brand voice, and content marketing communication for brand and pubs along East Coast
- Creates resonating photo, video, and graphic content for social media, market priorities, and clothing
- Creats creative briefs for agencies and collaborations
- Plans social calendar to include key brand moments and portfolio highlights
- Creates 1-year plans and 3 years plans for brand priorities
- Creates digital assets with graphic design for sales, OOH, and paid assets
- Creative Director for all brand launches and campaigns
- Collaborates with partners to create digital campaigns for products launches
- Creats PR plans and manages influencer marketing
- Budgets and plans paid media campaigns
- Spearheaded Blue Point email marketing campaigns for 17k plus audience
- Project lead on brand website redesign to pivot to e-comm based sales

ACHIEVEMENTS: Here are some of my favorite projects I have worked on so far…

LOCALS GET TOASTED:

In an effort to reconnect Blue Point Brewing to the Long Island community, I knew that we needed to get back to our local roots and our flagship beer, Toasted Lager. After seeing that our content on social media overperformed when showcasing Long Island culture, the right move became clear. Take our longstanding slogan “Get Toasted” and put the locals in it. The best part? This slogan means more than one thing.

Locals Get Toasted = Acquiring Toasted Lager
Locals Get Toasted = The local thing to do is drink Toasted Lager, when you’re visiting Long Island
Locals Get Toasted = “Locals” can be changed to any location, whether that’s in New York or Florida

From this slogan, the team was able to create trade programs, social media plans, paid programs, events, and merchandise centered around this idea.

Other Stories:

Increased positive consumer sentiment and consideration through social marketing campaigns, created merchandise and DTC plans for brand and pub teams, navigated Blue Point’s social media through the COVID-19 pandemic by creating engaging content for those at home, successfully launched a new VBI for Blue Point during COVID-19 on social, optimized Blue Point’s social performance with analytics and best practices, created consistent visual aesthetics for Blue Point’s brand, created consistency between brand and social campaigns, first to profile Blue Point’s staff on all brewery teams, extended Blue Point’s reach into Reels and trending platforms, created a social campaign for Blue Point’s Shore Thing by connecting with a local oyster farmer and partners, launched a wholesaler asset program to represent Blue Point’s products on account social handles, overhauled Blue Point’s pub social to showcase all aspects of the pub, created consistency among Blue Point organic and paid assets, launched email marketing campaign to showcase pub and brand events, launched Blue Point Blog for SEO discovery, and more.

Cicerone Level 1 Certified, currently completing Level 2.

PHOTOS FROM BLUE POINT CAN BE SEEN UNDER PHOTOGRAPHY. WANT TO KNOW MORE ABOUT WHAT I DO? LET’S CONNECT!