When I am behind a camera as a photographer/making a creative marketing plan, or even acting as art director, I am always asking myself how can consumers identify themselves within a brand? How does the brand speak to them? Then I go tell that story. I enjoy capturing the smallest moment. I look to capture authenticity, rather than manufactured moments.
To see my latest projects and what I’m getting up to in my day to day, keep up with me on Instagram @charlottesparo. Drop a line and say hi!
BRINGING HOME TOASTED LAGER: LONG ISLAND’S ORIGINAL BEER
CASE STUDY: BLUE POINT’S INNOVATION SERIES
On social media, it’s is all about time management. So when creating a campaign for Blue Point’s innovation series, I wanted to create a way to show rather than tell these details: ABV, flavor, quality, and collaborations. By putting all of these details in the quality of the photos, Blue Point is able to capitalize on the visual telling the consumer everything they need to know when purchasing this beer instead of taking the time to look in the caption.
NEW YORK GETS TOASTED: PIZZA + TOASTED LAGER
HOUSE PARTY, ANYONE? HELPING BLUE POINT RECREATE THEIR CLASSIC BEER
CRAFT BEER: GOOD PEOPLE, COLD DRINKS & ONE CHANCE TO LIVE
