When designing Blue Point Brewing’s website, the main goal was to create a site that concisely feeds information to our consumers that they seek, utilize brand voice, make is visually representative of Blue Point, and have every page lead to a DTC outlet.

What does DTC mean? Direct-to-consumer. I wanted to be sure that consumers know where to find Blue Point beers, whether at beverage centers, Blue Point Brewpub, shipping, or pick-up.

As project manager, I worked with Moxie to create a platform that suited all of Blue Point’s needs. From there, I designed the website’s pages from photos to text. Take a look around, but don’t blame me if you’re craving a cold beer after!